MARKETS FOR THE BOOK

Road to Alaska will appeal primarily to people between the ages of 18 and 28 who are looking for an adventurous way to spend their summer.  Typical book-buyers will include college students, graduate students, unemployed college graduates and seasonal workers such as ski-resort employees who need summer employment.  There are more than 75 million Americans in this age group, and a solid percentage of them will seriously consider spending a summer in Alaska at least once during that 10-year period.

Home